Crawling Google

Crawling Google
Crawling Google

As Google continues to implement shifts and adjustments to its core algorithm, one variable is consistently the same — “the crawler” — as mentioned in the SEO article from Search Engine Round Table. It seems that if anything impedes or slows Google’s overall crawl, this can lead to lower page performance. So the cleaner that your internal page structure is, the easier the crawler can move from the header to the body, then to the footer of your site.

The faster the Goggle’s crawler can move, the more content it can pick up and potentially index. This can add additional visibility to your new and current site pages. It will be interesting to see how Google continues to change and update in a post-desktop mobile era.

Watch this video for more details about recent Google updates:

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