Facebook Pages are an excellent spot to have a small version of your website or business with multiple interactions. On Facebook, you can invite clients to follow your page and let them know about what you are up to. If you utilize the Facebook Advertising, you can also potentially get more followers.
Unfortunately, Facebook also has a large number of fake accounts. A recent article in the New York Times, “Does Facebook Really Know How Many Fake Accounts It Has?” goes into depth about this issue.
The report presents the odd change in fake account over the past few years. However, if you view the more recent reports, Facebook has found that some users cannot or do not remember they currently have an account, so they open a new one.
You may have clients who are now not following your Facebook page since they started a new profile. Hopefully, they will remember and will follow your page again.
The most important take-away here is to focus on the followers that you currently have. You want to make sure you post interesting findings to keep them interested and potentially more involved in commenting on your posts. It is not the number of your followers that is the most important, but the interaction with the ones you do have. This interaction percentage is important for any of your social networking spots beside Facebook, like Instagram, Twitter, LinkedIn, and YouTube. Interactions can help people get to know your items and your company.
If you would like to read more about Facebook’s focus on transparency, feel free to find more details on their Community pages.