Did you know that surveys can help you improve your website? It sure does! You can learn a lot about your clients. Based on the questions and type of survey you create, you should include specific ideas that you want and/or need to improve your site.
Here are some ideas that we have for you to add surveys to your website:
- Add survey after a customer orders
- Ask certain questions when they are signing up for an email list
- Get feedback when you have or plan to update your website
- Random surveys to find out why and when they came to visit
- Find out what visitors come to see on your website
Overall, once you have the background idea, you can move on to building a survey. Each survey should ask the 5 W’s – who, what, when, where, and why. These questions should fit in perfectly with the answers you want. You want to focus on what you would like to focus on now. Save any of the other questions that are not pertinent for the next survey. Do not forget to include info about the person, including age, sex, and location.
Since you know what questions you want to ask, go check out one of the many sites to build surveys, like Survey Monkey, Google Forms, Survey Gizmo, and Alexa. Some cost money and some are free. The great thing is that you will be able to set up a nicely formatted question listing matching your site to get the information you need from your visitors.
One last thought – you also may want to offer a prize for a limited amount of time. This would mean a certain number of people that fill out the forms could potentially win.
Even better, if you have a website, but no time to put this together, reach out to us here at One Site: Digital Marketing. We would love to put one together for you!