Does your site sell items? Are you ready for the holidays? Google has a great method to research popular terms on their site, specifically, information on people across the country who are shopping online. This area on Google is called “Think with Google: Shopping Insights.”
It’s a great spot to research what your potential clients are searching for. You can see:
Which search terms have increased or decreased
Current or potential future trends
Collections of brands or certain products
A download of the entire lists that Google provides
The point of this is to support sites by letting us know what is working and promoting our sites and what we need to focus on to improve traffic and purchasing. Now, let’s get ready for the holidays!
We are excited to have accomplished many sites after launching our company earlier this year. We do not even have all of our assisted websites listed on our site!
Our company’s president is Gail Anderson. Her background and learnings offer our clients knowledge in the ability to create a website from the onset or even simply updating a site’s design. She also knows about promoting a site through Search Engine Optimization (SEO) and Pay Per Click (PPC).
We want to always focus on what will work for each site, hence our name One Site. We focus on each website independently to ensure that the client receives what they need. We know that everyone we help will have slightly different needs, and we are here to help them improve their goals.
Feel free to reach out to us when you are ready to achieve your site’s developments.
Remember, this is only a main issue for consumers. Google+ will continue for businesses, but they do not present their complete future plans for Google+, except sharing that they will continue to use Google+ through GSuite. Currently, many companies use GSuite and it’s version of Google+ to assist their team to communicate and share with each other.
Google+ should be shut down by August 2019. They will reach out to all users with a method to download your posts. For a better understanding of the changes, check out the article on The Motley Fool: “Google Plus Is Going Away (for Consumers)”.
When potential clients enter your website, they will hopefully learn about you and develop a trust of you and your product. Some clients have been to your site before and may already know what you offer. Unfortunately, they may know you, but they may not have purchased what you offer or even visited you again.
Google has been celebrating its 20th anniversary, as well as updating its service. This week, they are focusing on their image search results and improvements. When someone searches for “blackberry cobblers”, they only want to see photos of “blackberry cobblers”, not any photo that has “blackberry cobblers” typed into its subject.
Google has shared some of the information about their updates on their blog post, “Making Visual Content More Useful in Search.” They let us know how important images have become in people’s search queries. For some folks, it is faster to find more information by simply looking at a photo, especially on a mobile device. Google has already started to focus on a site’s photos – if they are located at the top or middle of a page AND concur with the content, they will be ranked higher.
Google also presents the three items on their agenda they will be focusing on to improve Search results in the next 20 years:
Google and YouTube recently released an article about just how many people watch TV and YouTube — it’s the FOMO vibe! (FOMO means the Fear Of Missing Out.)
Yes, their article is focused on clients using YouTube to watch TV. Their point is that many people will watch videos related to programs they missed and want to catch up on. But the big picture here is that YouTube can help you gain engagement with your visitors. Think about it – if someone is searching for “X” and your video comes up. When they watch it and learn something, they are likely to visit your site to learn even more!
Even better, if your YouTube channel gets many visits and your videos are watched frequently, you can potentially make more income from YouTube.
Do you currently have a YouTube account? Do you get more visits to your site from YouTube? Let us know your successes or your challenges below.
Review and testimonial posts on your site may seem challenging to get, but they can really help your site! We just came across some great ideas to get responses from your clients and/or customers. The article, “Attract New Business by Adding Testimonials to Your Website,” presents methods to get one for your site.
While certain parts of this article are focused on using WordPress’s Jetpack, many of the ideas can be used with however your site is set up. Most importantly, the section on “How to ask clients for testimonials” has some great suggestions. Here are some of the takeaways: