Black Friday was very popular this year, especially on the internet. A CNBC article shares that online sales have increased by 18% this year, and customers have already spent about $110.6 billion. Ironically, most of the increase has shown fewer people in stores. Buyers are using their phones more frequently, especially for holiday purchases. (Read more details at another CNBC article.)
As a website owner and seller, have your sales increased this year? Have you thought about what has worked for you this year? And what you should integrate for next year? Additionally, you should consider other holiday timeframes that are not just affiliated with all the December goings-on. Adobe shares a great article, “These Holidays are the New Black (Friday).” Their thoughts probe us to consider more holidays than Black Friday. They discuss multiple other times that online sales have increased. Specifically, in the United States, Labor Day online spending reached over $2 billion this year.
Depending on the items you sell, you may have openings in lots of other special days.
Many companies and people use WordPress to create their websites. With many, many different themes to select, one can truly create something unique with their site. WordPress has just launched its newest version, 5.0, also called Bebo (previously known as their Project Gutenberg) with a big update.
We have been playing around with the Bebo version during their preparation. (Feel free to check out a fun site where we experimented with Bebo by using their Gutenberg app: Foof The Cat.) The biggest change is the new focus on blocks throughout your blog, which you can also use throughout your site. It was great to see how WordPress have responded to feedback during the build time and have added many needs.
Watch their overall video for the broad scope of the change:
With Black Friday and Cyber Monday Sales already happened, overall, websites have seen an increase in sales over the previous year. Bloomberg has a great article about the sales improvements throughout the shopping weekend: All The Winners and Losers of Black Friday This Year. Their article goes over wins and opportunities they viewed. An interesting section of this article describes their findings of the large increase in online retail at this time of year.
It’s that time of year! Do you have a shop on your site? If so, you should be quite busy now! To get even more specific traffic to your website, your Google advertising search terms should be set up to match with what you sell and to whom will most likely purchase your items.
If you have planned to use advertising this season, be sure to think about what items you would like to sell and how you should present them in your ads. Even better, think about what any potential customers will type into their search query to find what they would like to give.
LinkedIn has updated the Business Pages on their site. The original page simply shared your contact information, what your company contributes, and the company’s headcount. With the new changes, it also allows you to add more details and share blog-style posts.
To set up the page, it is all free as a member on LinkedIn. They also have many monetary options to assist you to receive more attention, like promoting posts for you or any job openings you offer.
A few days ago, Instagram released the expansion they are offering — you can now post an Ad Story on Instagram and on Facebook.
Instagram’s blog post, “Expanding Stories Ads for Brands to Facebook,” explains the depth of the advertising. When posting a Story on Instagram, you would just click to also post it on Facebook. According to the post, “Facebook Stories is now an additional placement you can add to your Instagram Stories ad campaigns. This means you can deliver your ad in the same fullscreen, immersive environment on Facebook. Ads in Facebook Stories also support the same objective, targeting and measurement capabilities used in Instagram Stories ads.”
Essentially, the full-screen ads will be seen on both Instagram and Facebook. They have found that potential customers respond positively to these types of informational ads. It makes people feel like they are closer to the brand.