Black Friday was very popular this year, especially on the internet. A CNBC article shares that online sales have increased by 18% this year, and customers have already spent about $110.6 billion. Ironically, most of the increase has shown fewer people in stores. Buyers are using their phones more frequently, especially for holiday purchases. (Read more details at another CNBC article.)
As a website owner and seller, have your sales increased this year? Have you thought about what has worked for you this year? And what you should integrate for next year? Additionally, you should consider other holiday timeframes that are not just affiliated with all the December goings-on. Adobe shares a great article, “These Holidays are the New Black (Friday).” Their thoughts probe us to consider more holidays than Black Friday. They discuss multiple other times that online sales have increased. Specifically, in the United States, Labor Day online spending reached over $2 billion this year.
Depending on the items you sell, you may have openings in lots of other special days.
