Instagram Story Now Equals Facebook Story

A few days ago, Instagram released the expansion they are offering — you can now post an Ad Story on Instagram and on Facebook.

Instagram Story is now also Facebook Story
Instagram Story is now also Facebook Story

Instagram’s blog post, “Expanding Stories Ads for Brands to Facebook,” explains the depth of the advertising.  When posting a Story on Instagram, you would just click to also post it on Facebook.  According to the post, “Facebook Stories is now an additional placement you can add to your Instagram Stories ad campaigns. This means you can deliver your ad in the same fullscreen, immersive environment on Facebook. Ads in Facebook Stories also support the same objective, targeting and measurement capabilities used in Instagram Stories ads.”

Essentially, the full-screen ads will be seen on both Instagram and Facebook.  They have found that potential customers respond positively to these types of informational ads.  It makes people feel like they are closer to the brand.

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Happy Halloween

OK, today’s post is rather silly.  But it is Halloween, so enjoy!  We came across a great idea for your costume today: dress up as a Password Manager!!

Password Manager Halloween costume

Mozilla posted this great idea.  They even give you instructions to make it.  Check out their post HERE.

Even though there has been a lot of password hacks, we can share some laughs on this holiday.

We hope you all have a great Halloween today!!

Ready for the Holidays?

Does your site sell items?  Are you ready for the holidays?  Google has a great method to research popular terms on their site, specifically, information on people across the country who are shopping online.  This area on Google is called “Think with Google: Shopping Insights.”

Google Shopping Searches

It’s a great spot to research what your potential clients are searching for.  You can see:

  • Which search terms have increased or decreased
  • Current or potential future trends
  • Collections of brands or certain products
  • A download of the entire lists that Google provides

The point of this is to support sites by letting us know what is working and promoting our sites and what we need to focus on to improve traffic and purchasing.  Now, let’s get ready for the holidays!

About Us

We are excited to have accomplished many sites after launching our company earlier this year.  We do not even have all of our assisted websites listed on our site!

One Site Marketing, Inc: President
One Site Marketing, Inc: President

Our company’s president is Gail Anderson.  Her background and learnings offer our clients knowledge in the ability to create a website from the onset or even simply updating a site’s design.  She also knows about promoting a site through Search Engine Optimization (SEO) and Pay Per Click (PPC).

We want to always focus on what will work for each site, hence our name One Site.  We focus on each website independently to ensure that the client receives what they need.  We know that everyone we help will have slightly different needs, and we are here to help them improve their goals.

Feel free to reach out to us when you are ready to achieve your site’s developments.

Google+ Has Big Changes

Google announced on Monday that the Google+ will be diminished for all consumers.  Their article, “Project Strobe: Protecting your data, improving our third-party APIs, and sunsetting consumer Google+,” presents data that they have found over the past nine months.  They have seen that Google+ had a large bug in its program, so many profiles may have been shared through their account.

google+ shutting down

Remember, this is only a main issue for consumers.  Google+ will continue for businesses, but they do not present their complete future plans for Google+, except sharing that they will continue to use Google+ through GSuite.  Currently, many companies use GSuite and it’s version of Google+ to assist their team to communicate and share with each other.

Google+ should be shut down by August 2019.  They will reach out to all users with a method to download your posts.  For a better understanding of the changes, check out the article on The Motley Fool: “Google Plus Is Going Away (for Consumers)”.

Do People Know Your Brand?

When potential clients enter your website, they will hopefully learn about you and develop a trust of you and your product.  Some clients have been to your site before and may already know what you offer.  Unfortunately, they may know you, but they may not have purchased what you offer or even visited you again.

Google has a great idea about shifting your brand’s perception.  Their article, “Looking to shift brand perception? Take a personalized approach with 3 simple steps,” gives you some thoughts on what to focus on to improve your brand.  Let’s look into their thoughts!

Brand Perception

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Google Updates Visual Search

Google has been celebrating its 20th anniversary, as well as updating its service.  This week, they are focusing on their image search results and improvements.  When someone searches for “blackberry cobblers”, they only want to see photos of “blackberry cobblers”, not any photo that has “blackberry cobblers” typed into its subject.

Google Image Search Update

Google has shared some of the information about their updates on their blog post, “Making Visual Content More Useful in Search.”  They let us know how important images have become in people’s search queries.  For some folks, it is faster to find more information by simply looking at a photo, especially on a mobile device.  Google has already started to focus on a site’s photos – if they are located at the top or middle of a page AND concur with the content, they will be ranked higher.

Google also presents the three items on their agenda they will be focusing on to improve Search results in the next 20 years:

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