With Black Friday and Cyber Monday Sales already happened, overall, websites have seen an increase in sales over the previous year. Bloomberg has a great article about the sales improvements throughout the shopping weekend: All The Winners and Losers of Black Friday This Year. Their article goes over wins and opportunities they viewed. An interesting section of this article describes their findings of the large increase in online retail at this time of year.
It’s that time of year! Do you have a shop on your site? If so, you should be quite busy now! To get even more specific traffic to your website, your Google advertising search terms should be set up to match with what you sell and to whom will most likely purchase your items.
If you have planned to use advertising this season, be sure to think about what items you would like to sell and how you should present them in your ads. Even better, think about what any potential customers will type into their search query to find what they would like to give.
LinkedIn has updated the Business Pages on their site. The original page simply shared your contact information, what your company contributes, and the company’s headcount. With the new changes, it also allows you to add more details and share blog-style posts.
To set up the page, it is all free as a member on LinkedIn. They also have many monetary options to assist you to receive more attention, like promoting posts for you or any job openings you offer.
A few days ago, Instagram released the expansion they are offering — you can now post an Ad Story on Instagram and on Facebook.
Instagram’s blog post, “Expanding Stories Ads for Brands to Facebook,” explains the depth of the advertising. When posting a Story on Instagram, you would just click to also post it on Facebook. According to the post, “Facebook Stories is now an additional placement you can add to your Instagram Stories ad campaigns. This means you can deliver your ad in the same fullscreen, immersive environment on Facebook. Ads in Facebook Stories also support the same objective, targeting and measurement capabilities used in Instagram Stories ads.”
Essentially, the full-screen ads will be seen on both Instagram and Facebook. They have found that potential customers respond positively to these types of informational ads. It makes people feel like they are closer to the brand.
Does your site sell items? Are you ready for the holidays? Google has a great method to research popular terms on their site, specifically, information on people across the country who are shopping online. This area on Google is called “Think with Google: Shopping Insights.”
It’s a great spot to research what your potential clients are searching for. You can see:
Which search terms have increased or decreased
Current or potential future trends
Collections of brands or certain products
A download of the entire lists that Google provides
The point of this is to support sites by letting us know what is working and promoting our sites and what we need to focus on to improve traffic and purchasing. Now, let’s get ready for the holidays!
We are excited to have accomplished many sites after launching our company earlier this year. We do not even have all of our assisted websites listed on our site!
Our company’s president is Gail Anderson. Her background and learnings offer our clients knowledge in the ability to create a website from the onset or even simply updating a site’s design. She also knows about promoting a site through Search Engine Optimization (SEO) and Pay Per Click (PPC).
We want to always focus on what will work for each site, hence our name One Site. We focus on each website independently to ensure that the client receives what they need. We know that everyone we help will have slightly different needs, and we are here to help them improve their goals.
Feel free to reach out to us when you are ready to achieve your site’s developments.