The simplest way to get more visitors to return is to be outright with your purpose and how you can help them, along with sharing any information your website may collect. Once your clients are sure and trust you, they will visit you more frequently.
Google recently posted an article about developing your trust, “Want to earn user trust and drive marketing results? Start with these steps”. Their piece goes through the importance of focusing on the information that some websites collect with each visitor. It especially states, “The General Data Protection Regulation, also known as GDPR, has significantly impacted how the personal data of European users can be collected and used. Regulation is also heating up in the U.S., with legislation being considered at both the national and state levels, and the passage of a new privacy law in California.” Their biggest support is to let us know that can collect certain information, but we must share what data we collect from our visitors, as well as how we get that info from them.
You may have heard about multiple methods to sell to your clients. There are many popular ways – online and offline advertising, social networking, and ——-. One of the newest methods to entice your visitors is through Augmented Reality (AR), also known to give clients virtual views of their product in their own world.
Globally-known company Lego recently launched a temporary pop-up shop in London. When a client enters the “shop”, there is nothing there but the blank white space. The customer is asked to take a photo of the snapcode. Then, they will be able to virtually see the store through their phone. Items that they like are linked to their Lego Wear online shop.
Lego is not the first site to create a method for people to shop from home. Amazon has launched the Echo Look device almost two years ago. The Echo Look is an at-home photographer who will tell you which outfits look better on you. It will also recommend clothing it sells that may go with your outfits.
Instagram was initiated as a space to share some beautiful photos you have taken. As time has progressed, many businesses use this as a space to share information about their business and their products through photos and links to their site. Instagram can also create a method to communicate with lots of followers. One great example? The World Record Egg.
It seems strange that an egg has bypassed all of the other favorite pages on Instagram. The egg currently has 10.1 million global followers. The New York Times interviewed the makers of this post, “Meet the Creator of the Egg That Broke Instagram“. The piece is interesting to read, specifically how they use its power to help support people and mental health globally. In this article, they do not share what their future plans with the egg are.
Even more important than the interview is to think about how you want to present your “community” through social websites like Instagram. Here are our learning points from the interview:
Have you had some clients that always share negativity? Do you update an Instagram account and always see some comments that get under your skin? These happenings plus many more are pretty normal, especially on the internet. Even more specific, social media posts can get many questions and/or negative comments.
The site TED has shared a supportive article to help you jump through these frustrating times. It is titled, “Smart ways to handle snark and trolls on social media.” The speaker and subject of this article is a television meteorologist, Emily Sutton, so you can imagine the negativity can shine.
To improve your responses to any negative comments, the article shares details on how you should reply with these ideas:
Do not worry, negativity can happen often. Just move on instead of using your time to respond to someone.
When you do respond, remain positive.
Share your knowledge in a nice manner when you have an incorrect posting.
Understand the other side; since we do not officially know the commentator, they can get online “bullying” from others, not just us.
Spread kindness online, even in a simple social media post.
Want to know some details? Listen to Ms. Sutton’s presentation:
The biggest take away — make sure you focus on the positive things that are happening daily. If you do make mistakes, stay simple and think about how your will respond next time. This way you can transform negativity into positivity!
Facebook Pages are an excellent spot to have a small version of your website or business with multiple interactions. On Facebook, you can invite clients to follow your page and let them know about what you are up to. If you utilize the Facebook Advertising, you can also potentially get more followers.
Do you currently use Instagram to help promote your website and your finds? Many clients enjoy the improved viewers from Instagram. The thought is that Instagram could potentially help your site get more visitors.
You may have also noticed that Instagram can be a burden to add clickable links to your site on any posts. You also may have seen that others have a link on their profile page to a certain spot to find their posts. We have seen that many people use Linktree.
To the left, you can see the link added to the profile of a large celebrity. It makes it simpler for visitors to find links that you mentioned in a previous post. Seems like a great way to get pages to your viewer, correct?
But, to us the biggest anti-self-website moment is to take visitors to another site. Think about it – visitors will be taken to another site first. They then may click to go to your site or may just head back to Instagram.