Instagram was initiated as a space to share some beautiful photos you have taken. As time has progressed, many businesses use this as a space to share information about their business and their products through photos and links to their site. Instagram can also create a method to communicate with lots of followers. One great example? The World Record Egg.
It seems strange that an egg has bypassed all of the other favorite pages on Instagram. The egg currently has 10.1 million global followers. The New York Times interviewed the makers of this post, “Meet the Creator of the Egg That Broke Instagram“. The piece is interesting to read, specifically how they use its power to help support people and mental health globally. In this article, they do not share what their future plans with the egg are.
Even more important than the interview is to think about how you want to present your “community” through social websites like Instagram. Here are our learning points from the interview:
Facebook Pages are an excellent spot to have a small version of your website or business with multiple interactions. On Facebook, you can invite clients to follow your page and let them know about what you are up to. If you utilize the Facebook Advertising, you can also potentially get more followers.
Do you currently use Instagram to help promote your website and your finds? Many clients enjoy the improved viewers from Instagram. The thought is that Instagram could potentially help your site get more visitors.
You may have also noticed that Instagram can be a burden to add clickable links to your site on any posts. You also may have seen that others have a link on their profile page to a certain spot to find their posts. We have seen that many people use Linktree.
To the left, you can see the link added to the profile of a large celebrity. It makes it simpler for visitors to find links that you mentioned in a previous post. Seems like a great way to get pages to your viewer, correct?
But, to us the biggest anti-self-website moment is to take visitors to another site. Think about it – visitors will be taken to another site first. They then may click to go to your site or may just head back to Instagram.
Black Friday was very popular this year, especially on the internet. A CNBC article shares that online sales have increased by 18% this year, and customers have already spent about $110.6 billion. Ironically, most of the increase has shown fewer people in stores. Buyers are using their phones more frequently, especially for holiday purchases. (Read more details at another CNBC article.)
As a website owner and seller, have your sales increased this year? Have you thought about what has worked for you this year? And what you should integrate for next year? Additionally, you should consider other holiday timeframes that are not just affiliated with all the December goings-on. Adobe shares a great article, “These Holidays are the New Black (Friday).” Their thoughts probe us to consider more holidays than Black Friday. They discuss multiple other times that online sales have increased. Specifically, in the United States, Labor Day online spending reached over $2 billion this year.
Depending on the items you sell, you may have openings in lots of other special days.
With Black Friday and Cyber Monday Sales already happened, overall, websites have seen an increase in sales over the previous year. Bloomberg has a great article about the sales improvements throughout the shopping weekend: All The Winners and Losers of Black Friday This Year. Their article goes over wins and opportunities they viewed. An interesting section of this article describes their findings of the large increase in online retail at this time of year.
It’s that time of year! Do you have a shop on your site? If so, you should be quite busy now! To get even more specific traffic to your website, your Google advertising search terms should be set up to match with what you sell and to whom will most likely purchase your items.
If you have planned to use advertising this season, be sure to think about what items you would like to sell and how you should present them in your ads. Even better, think about what any potential customers will type into their search query to find what they would like to give.
LinkedIn has updated the Business Pages on their site. The original page simply shared your contact information, what your company contributes, and the company’s headcount. With the new changes, it also allows you to add more details and share blog-style posts.
To set up the page, it is all free as a member on LinkedIn. They also have many monetary options to assist you to receive more attention, like promoting posts for you or any job openings you offer.