Google Search Releases Updated

Any new websites will be automatically crawled as a smartphone.

From Google: Using the URL Inspection Tool to check the mobile-first indexing status

This transition is to freshen all mobiles, specifically for new domains. Google, by default, will be scanning any new websites as a Googlebot smartphone. (Read details in Google’s post, “Mobile First Indexing by default for new domains“.) This means that any websites releasing a new website after July 1, 2019 will be scanned in this manner.

Continue reading “Google Search Releases Updated”

Marketer & Machines = Greatness

We recently came across a nice article posted on Think with Google. This piece, titled “Everything a marketer needs to know about machine learning,” goes over the items that could truly improve your marketing.

From the Google page

The first portion gives all readers a short quiz to see if you understand what the machine can do behind the scenes. Their idea is that many people do not really know how or why the machine or computer is set up originally.

Google then adds a list on how to improve your current tasks by first taking a step back. As they state:


Companies, including Google, are already doing the heavy lifting by integrating machine learning into existing and new marketing products, helping you gain deeper insights from your data without additional effort from your team. All you need to do is make sure your organization is set up to get the most value out of these products.

To prepare yourself, they share three topics:

Continue reading “Marketer & Machines = Greatness”

Do Potential Clients Call Through Google?

You may have heard about this: calls to your business through Google Assistant. The idea is that Google Assistant is on your mobile phone to help you get things done. It has many other detailed items available, like to keep track of a users calendar, orders, etc. More excitingly, Google has linked Assistant with Google My Business. With this update, Google launched calls to businesses to set up a meeting/visit or check your business hours.

Google My Business & Assistant on a Mobile Phone

This is currently available for any Android devices running version 5.0 or newer and iPhones with the Google Assistant installed.

Continue reading “Do Potential Clients Call Through Google?”

Can Google Earth Help Your Business?

One Site Marketing on Google Earth

Have you been on Google Earth? And have you entered your business name? I am sure most people do this on Google Maps, but Google Earth could be a potential location for certain types of businesses.

As you can see above, your business can be pinned in its location, even on Google Earth. Google has copied some of the information your location with your Maps page. Here is an example of both views for us here at One Site Marketing:

Continue reading “Can Google Earth Help Your Business?”

Can Instagram Help Your Website & Business?

Instagram was initiated as a space to share some beautiful photos you have taken. As time has progressed, many businesses use this as a space to share information about their business and their products through photos and links to their site. Instagram can also create a method to communicate with lots of followers. One great example? The World Record Egg.

From https://www.instagram.com/world_record_egg/

It seems strange that an egg has bypassed all of the other favorite pages on Instagram. The egg currently has 10.1 million global followers. The New York Times interviewed the makers of this post, “Meet the Creator of the Egg That Broke Instagram“. The piece is interesting to read, specifically how they use its power to help support people and mental health globally. In this article, they do not share what their future plans with the egg are.

Even more important than the interview is to think about how you want to present your “community” through social websites like Instagram. Here are our learning points from the interview:

Continue reading “Can Instagram Help Your Website & Business?”

Are Your Facebook Page Followers Real?

Facebook Pages are an excellent spot to have a small version of your website or business with multiple interactions. On Facebook, you can invite clients to follow your page and let them know about what you are up to. If you utilize the Facebook Advertising, you can also potentially get more followers.

Unfortunately, Facebook also has a large number of fake accounts. A recent article in the New York Times, “Does Facebook Really Know How Many Fake Accounts It Has?” goes into depth about this issue.

Continue reading “Are Your Facebook Page Followers Real?”

Is Linktree Good or Bad?

Do you currently use Instagram to help promote your website and your finds? Many clients enjoy the improved viewers from Instagram. The thought is that Instagram could potentially help your site get more visitors.

You may have also noticed that Instagram can be a burden to add clickable links to your site on any posts. You also may have seen that others have a link on their profile page to a certain spot to find their posts. We have seen that many people use Linktree.

To the left, you can see the link added to the profile of a large celebrity. It makes it simpler for visitors to find links that you mentioned in a previous post. Seems like a great way to get pages to your viewer, correct?

But, to us the biggest anti-self-website moment is to take visitors to another site. Think about it – visitors will be taken to another site first. They then may click to go to your site or may just head back to Instagram.

Continue reading “Is Linktree Good or Bad?”