Can Instagram Help Your Website & Business?

Instagram was initiated as a space to share some beautiful photos you have taken. As time has progressed, many businesses use this as a space to share information about their business and their products through photos and links to their site. Instagram can also create a method to communicate with lots of followers. One great example? The World Record Egg.

From https://www.instagram.com/world_record_egg/

It seems strange that an egg has bypassed all of the other favorite pages on Instagram. The egg currently has 10.1 million global followers. The New York Times interviewed the makers of this post, “Meet the Creator of the Egg That Broke Instagram“. The piece is interesting to read, specifically how they use its power to help support people and mental health globally. In this article, they do not share what their future plans with the egg are.

Even more important than the interview is to think about how you want to present your “community” through social websites like Instagram. Here are our learning points from the interview:

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Is Linktree Good or Bad?

Do you currently use Instagram to help promote your website and your finds? Many clients enjoy the improved viewers from Instagram. The thought is that Instagram could potentially help your site get more visitors.

You may have also noticed that Instagram can be a burden to add clickable links to your site on any posts. You also may have seen that others have a link on their profile page to a certain spot to find their posts. We have seen that many people use Linktree.

To the left, you can see the link added to the profile of a large celebrity. It makes it simpler for visitors to find links that you mentioned in a previous post. Seems like a great way to get pages to your viewer, correct?

But, to us the biggest anti-self-website moment is to take visitors to another site. Think about it – visitors will be taken to another site first. They then may click to go to your site or may just head back to Instagram.

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Google Knows Your Search History

Google has just announced that it has updated it’s cellphone app to include your previous findings. Their post, “Pick up where you left off on Search,” goes through the changes of this update.

As you can see in this photo, “Your related activity” comes up first when you search for the same or similar phrases as before:

from Google

Even better for all Google users, you can create collections (like folders) based on your preferred organization.

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Ready for the Holidays?

Does your site sell items?  Are you ready for the holidays?  Google has a great method to research popular terms on their site, specifically, information on people across the country who are shopping online.  This area on Google is called “Think with Google: Shopping Insights.”

Google Shopping Searches

It’s a great spot to research what your potential clients are searching for.  You can see:

  • Which search terms have increased or decreased
  • Current or potential future trends
  • Collections of brands or certain products
  • A download of the entire lists that Google provides

The point of this is to support sites by letting us know what is working and promoting our sites and what we need to focus on to improve traffic and purchasing.  Now, let’s get ready for the holidays!

Google+ Has Big Changes

Google announced on Monday that the Google+ will be diminished for all consumers.  Their article, “Project Strobe: Protecting your data, improving our third-party APIs, and sunsetting consumer Google+,” presents data that they have found over the past nine months.  They have seen that Google+ had a large bug in its program, so many profiles may have been shared through their account.

google+ shutting down

Remember, this is only a main issue for consumers.  Google+ will continue for businesses, but they do not present their complete future plans for Google+, except sharing that they will continue to use Google+ through GSuite.  Currently, many companies use GSuite and it’s version of Google+ to assist their team to communicate and share with each other.

Google+ should be shut down by August 2019.  They will reach out to all users with a method to download your posts.  For a better understanding of the changes, check out the article on The Motley Fool: “Google Plus Is Going Away (for Consumers)”.

Do People Know Your Brand?

When potential clients enter your website, they will hopefully learn about you and develop a trust of you and your product.  Some clients have been to your site before and may already know what you offer.  Unfortunately, they may know you, but they may not have purchased what you offer or even visited you again.

Google has a great idea about shifting your brand’s perception.  Their article, “Looking to shift brand perception? Take a personalized approach with 3 simple steps,” gives you some thoughts on what to focus on to improve your brand.  Let’s look into their thoughts!

Brand Perception

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Google Updates Visual Search

Google has been celebrating its 20th anniversary, as well as updating its service.  This week, they are focusing on their image search results and improvements.  When someone searches for “blackberry cobblers”, they only want to see photos of “blackberry cobblers”, not any photo that has “blackberry cobblers” typed into its subject.

Google Image Search Update

Google has shared some of the information about their updates on their blog post, “Making Visual Content More Useful in Search.”  They let us know how important images have become in people’s search queries.  For some folks, it is faster to find more information by simply looking at a photo, especially on a mobile device.  Google has already started to focus on a site’s photos – if they are located at the top or middle of a page AND concur with the content, they will be ranked higher.

Google also presents the three items on their agenda they will be focusing on to improve Search results in the next 20 years:

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