Do Potential Clients Call Through Google?

You may have heard about this: calls to your business through Google Assistant. The idea is that Google Assistant is on your mobile phone to help you get things done. It has many other detailed items available, like to keep track of a users calendar, orders, etc. More excitingly, Google has linked Assistant with Google My Business. With this update, Google launched calls to businesses to set up a meeting/visit or check your business hours.

Google My Business & Assistant on a Mobile Phone

This is currently available for any Android devices running version 5.0 or newer and iPhones with the Google Assistant installed.

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Can Google Earth Help Your Business?

One Site Marketing on Google Earth

Have you been on Google Earth? And have you entered your business name? I am sure most people do this on Google Maps, but Google Earth could be a potential location for certain types of businesses.

As you can see above, your business can be pinned in its location, even on Google Earth. Google has copied some of the information your location with your Maps page. Here is an example of both views for us here at One Site Marketing:

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Design Your Site for Mobile Speed

Have you been using your phone to search for something specific? And then one site that comes up and seems perfect for the information you need suddenly takes what feels like forever to open? Sure, it could be due to your connection with websites. But the reality is that it is the site itself. What do you do — patiently wait or just go to the next site on your search query?

Most potential customers will go back to the search and find a faster site. Google, who monitors sites for us, shares their findings in a recent post, “Milliseconds earn millions: Why mobile speed can slow or grow your business.” The article shares Google’s findings on how many websites improve their speed to improve their visits.

Main points to improve your mobile website are:

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Can Instagram Help Your Website & Business?

Instagram was initiated as a space to share some beautiful photos you have taken. As time has progressed, many businesses use this as a space to share information about their business and their products through photos and links to their site. Instagram can also create a method to communicate with lots of followers. One great example? The World Record Egg.

From https://www.instagram.com/world_record_egg/

It seems strange that an egg has bypassed all of the other favorite pages on Instagram. The egg currently has 10.1 million global followers. The New York Times interviewed the makers of this post, “Meet the Creator of the Egg That Broke Instagram“. The piece is interesting to read, specifically how they use its power to help support people and mental health globally. In this article, they do not share what their future plans with the egg are.

Even more important than the interview is to think about how you want to present your “community” through social websites like Instagram. Here are our learning points from the interview:

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Is Linktree Good or Bad?

Do you currently use Instagram to help promote your website and your finds? Many clients enjoy the improved viewers from Instagram. The thought is that Instagram could potentially help your site get more visitors.

You may have also noticed that Instagram can be a burden to add clickable links to your site on any posts. You also may have seen that others have a link on their profile page to a certain spot to find their posts. We have seen that many people use Linktree.

To the left, you can see the link added to the profile of a large celebrity. It makes it simpler for visitors to find links that you mentioned in a previous post. Seems like a great way to get pages to your viewer, correct?

But, to us the biggest anti-self-website moment is to take visitors to another site. Think about it – visitors will be taken to another site first. They then may click to go to your site or may just head back to Instagram.

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Google Knows Your Search History

Google has just announced that it has updated it’s cellphone app to include your previous findings. Their post, “Pick up where you left off on Search,” goes through the changes of this update.

As you can see in this photo, “Your related activity” comes up first when you search for the same or similar phrases as before:

from Google

Even better for all Google users, you can create collections (like folders) based on your preferred organization.

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Ready for the Holidays?

Does your site sell items?  Are you ready for the holidays?  Google has a great method to research popular terms on their site, specifically, information on people across the country who are shopping online.  This area on Google is called “Think with Google: Shopping Insights.”

Google Shopping Searches

It’s a great spot to research what your potential clients are searching for.  You can see:

  • Which search terms have increased or decreased
  • Current or potential future trends
  • Collections of brands or certain products
  • A download of the entire lists that Google provides

The point of this is to support sites by letting us know what is working and promoting our sites and what we need to focus on to improve traffic and purchasing.  Now, let’s get ready for the holidays!