Site Launch: Hidden Lake Home Owners Association

We are excited to present a new website we did for Hidden Lake Home Owners Association. The website had been present for quite a few years, but it was built in a different method that only kept each page stagnant. With the HOA, we decided to update the site with many things to add and/or subtract whenever you want.

Hidden Lake Home Owners Assoc - Palm Harbor, FL
Top portion of the front page
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Google+ Shuts Down This Week

This week’s post is a reminder that since Google+ is shutting down for many users. Do not forget that Google allows you to obtain your current information through the 30th of March. Go to the Google+ Download Your Data page for details on how to get all the information that you would like. You should be able to select the items you would like to keep and not check any items you do not want.

Google+ to be closed by Google by March 30, 2019

Back on January 30th, Google shared some of the details of “Shutting down Google+ for consumer (personal) accounts on April 2, 2019” While this piece discusses that they are terminating all personal accounts, do not forget to check any of your company or business pages to see if you will still have your page.

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Design Your Site for Mobile Speed

Have you been using your phone to search for something specific? And then one site that comes up and seems perfect for the information you need suddenly takes what feels like forever to open? Sure, it could be due to your connection with websites. But the reality is that it is the site itself. What do you do — patiently wait or just go to the next site on your search query?

Most potential customers will go back to the search and find a faster site. Google, who monitors sites for us, shares their findings in a recent post, “Milliseconds earn millions: Why mobile speed can slow or grow your business.” The article shares Google’s findings on how many websites improve their speed to improve their visits.

Main points to improve your mobile website are:

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How to Encourage Consumers to Trust Your Website

The simplest way to get more visitors to return is to be outright with your purpose and how you can help them, along with sharing any information your website may collect. Once your clients are sure and trust you, they will visit you more frequently.

Google recently posted an article about developing your trust, “Want to earn user trust and drive marketing results? Start with these steps”. Their piece goes through the importance of focusing on the information that some websites collect with each visitor. It especially states, “The General Data Protection Regulation, also known as GDPR, has significantly impacted how the personal data of European users can be collected and used. Regulation is also heating up in the U.S., with legislation being considered at both the national and state levels, and the passage of a new privacy law in California.” Their biggest support is to let us know that can collect certain information, but we must share what data we collect from our visitors, as well as how we get that info from them.

Another great read is from Forbes, “14 Agency Pros Share Their Best Practices For Website Management”. This piece has lots of bits to review on your site to ensure that it is set up properly to improve customer visits through trust, as well as methods to think of your website as part of its brand.

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Dressing Your Visitors Virtually

You may have heard about multiple methods to sell to your clients. There are many popular ways – online and offline advertising, social networking, and ——-. One of the newest methods to entice your visitors is through Augmented Reality (AR), also known to give clients virtual views of their product in their own world.

Globally-known company Lego recently launched a temporary pop-up shop in London. When a client enters the “shop”, there is nothing there but the blank white space. The customer is asked to take a photo of the snapcode. Then, they will be able to virtually see the store through their phone. Items that they like are linked to their Lego Wear online shop.

From Amazon’s Echo Look page

Lego is not the first site to create a method for people to shop from home. Amazon has launched the Echo Look device almost two years ago. The Echo Look is an at-home photographer who will tell you which outfits look better on you. It will also recommend clothing it sells that may go with your outfits.

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Is Linktree Good or Bad?

Do you currently use Instagram to help promote your website and your finds? Many clients enjoy the improved viewers from Instagram. The thought is that Instagram could potentially help your site get more visitors.

You may have also noticed that Instagram can be a burden to add clickable links to your site on any posts. You also may have seen that others have a link on their profile page to a certain spot to find their posts. We have seen that many people use Linktree.

To the left, you can see the link added to the profile of a large celebrity. It makes it simpler for visitors to find links that you mentioned in a previous post. Seems like a great way to get pages to your viewer, correct?

But, to us the biggest anti-self-website moment is to take visitors to another site. Think about it – visitors will be taken to another site first. They then may click to go to your site or may just head back to Instagram.

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WordPress – BIG Change in 5.0 Version

Many companies and people use WordPress to create their websites.  With many, many different themes to select, one can truly create something unique with their site.  WordPress has just launched its newest version, 5.0, also called Bebo (previously known as their Project Gutenberg) with a big update.

2018-12-12-Introducing WordPress 5.0

We have been playing around with the Bebo version during their preparation.  (Feel free to check out a fun site where we experimented with Bebo by using their Gutenberg app: Foof The Cat.)  The biggest change is the new focus on blocks throughout your blog, which you can also use throughout your site.  It was great to see how WordPress have responded to feedback during the build time and have added many needs.

Watch their overall video for the broad scope of the change:

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