Is Linktree Good or Bad?

Do you currently use Instagram to help promote your website and your finds? Many clients enjoy the improved viewers from Instagram. The thought is that Instagram could potentially help your site get more visitors.

You may have also noticed that Instagram can be a burden to add clickable links to your site on any posts. You also may have seen that others have a link on their profile page to a certain spot to find their posts. We have seen that many people use Linktree.

To the left, you can see the link added to the profile of a large celebrity. It makes it simpler for visitors to find links that you mentioned in a previous post. Seems like a great way to get pages to your viewer, correct?

But, to us the biggest anti-self-website moment is to take visitors to another site. Think about it – visitors will be taken to another site first. They then may click to go to your site or may just head back to Instagram.

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WordPress – BIG Change in 5.0 Version

Many companies and people use WordPress to create their websites.  With many, many different themes to select, one can truly create something unique with their site.  WordPress has just launched its newest version, 5.0, also called Bebo (previously known as their Project Gutenberg) with a big update.

2018-12-12-Introducing WordPress 5.0

We have been playing around with the Bebo version during their preparation.  (Feel free to check out a fun site where we experimented with Bebo by using their Gutenberg app: Foof The Cat.)  The biggest change is the new focus on blocks throughout your blog, which you can also use throughout your site.  It was great to see how WordPress have responded to feedback during the build time and have added many needs.

Watch their overall video for the broad scope of the change:

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Google+ Has Big Changes

Google announced on Monday that the Google+ will be diminished for all consumers.  Their article, “Project Strobe: Protecting your data, improving our third-party APIs, and sunsetting consumer Google+,” presents data that they have found over the past nine months.  They have seen that Google+ had a large bug in its program, so many profiles may have been shared through their account.

google+ shutting down

Remember, this is only a main issue for consumers.  Google+ will continue for businesses, but they do not present their complete future plans for Google+, except sharing that they will continue to use Google+ through GSuite.  Currently, many companies use GSuite and it’s version of Google+ to assist their team to communicate and share with each other.

Google+ should be shut down by August 2019.  They will reach out to all users with a method to download your posts.  For a better understanding of the changes, check out the article on The Motley Fool: “Google Plus Is Going Away (for Consumers)”.

Do People Know Your Brand?

When potential clients enter your website, they will hopefully learn about you and develop a trust of you and your product.  Some clients have been to your site before and may already know what you offer.  Unfortunately, they may know you, but they may not have purchased what you offer or even visited you again.

Google has a great idea about shifting your brand’s perception.  Their article, “Looking to shift brand perception? Take a personalized approach with 3 simple steps,” gives you some thoughts on what to focus on to improve your brand.  Let’s look into their thoughts!

Brand Perception

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Is YouTube Important for Your Site?

YouTube is really the second form of Google.  Many people search for answers there.  Even more amazing is knowing that now over one billion people with the internet use YouTube – that is about one-third of all people on the net!!

Google and YouTube recently released an article about just how many people watch TV and YouTube — it’s the FOMO vibe! (FOMO means the Fear Of Missing Out.)

Think with Google about YouTube

Yes, their article is focused on clients using YouTube to watch TV.  Their point is that many people will watch videos related to programs they missed and want to catch up on.  But the big picture here is that YouTube can help you gain engagement with your visitors.  Think about it – if someone is searching for “X” and your video comes up.  When they watch it and learn something, they are likely to visit your site to learn even more!

Even better, if your YouTube channel gets many visits and your videos are watched frequently, you can potentially make more income from YouTube.

Do you currently have a YouTube account?  Do you get more visits to your site from YouTube? Let us know your successes or your challenges below.

No Reviews On Your Site?

Review and testimonial posts on your site may seem challenging to get, but they can really help your site!  We just came across some great ideas to get responses from your clients and/or customers.  The article, “Attract New Business by Adding Testimonials to Your Website,” presents methods to get one for your site.

Client Feedback

While certain parts of this article are focused on using WordPress’s Jetpack, many of the ideas can be used with however your site is set up.  Most importantly, the section on “How to ask clients for testimonials” has some great suggestions.  Here are some of the takeaways:

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Site Launch: Brain Health Doctor

Brain Health Doctor - Site Launch

We are very excited to launch a site –brainhealthdoctor.com!! A neurosurgeon reached out to us to create a site for him! We started with designing and setting up the site in its entirety. We wrote twenty pages on specific topics. We also created a specific logo for the site. We then focused on launching the site with SEO marketing.

Our focus was to create a site with specific information that a brain surgeon wanted to share.  Many conversations with Dr. Arnold Etame ensured that we are directing our design and content in the proper direction to represent him and his knowledge.  We are glad that his site could help people who want information on their brain and what to do to keep it healthy.