What is Multi-Channel Marketing?
How will this marketing help a site?
Multi-channel Marketing refers to the practice by which companies interact with customers via multiple channels, both direct and indirect, in order to sell them goods and services.
A channel could be a device, medium, or network. For example:
- Mobile phone
- Paid search (PPC)
- Direct mail
Using several marketing channels together, we can amplify returns and capture market share.
How does Multi-Channel Marketing help a site get more impressions?
By combining multiple paid search campaigns with your Search Engine Optimization (SEO) strategy, we are able to capture additional impressions to your site. We’ve seen this can cover 1/3 of the overall available impression share.
By coordinating LinkedIn, Facebook, Instagram, YouTube, and other promotional sites, we can add additional relevant and engaged traffic. We have often seen traffic increase by 25% in overall impression share. Combining and streamlining digital efforts is just plain smart.
What improvements will be seen in Multi-Channel Marketing?
Multichannel marketing strategies can improve:
- Increased brand awareness
- Overall conversions
- Increase revenues
- Provide better customer knowledge
- Elevated brand consistency
Being visible in multiple areas means more impressions, awareness, and opportunities to buy.
How do we show clients the results?
We combine all the above along with an advanced Artificial Intelligence (AI) reporting platform. Now you have a powerful Multi-Channel Marketing system, while improving transparency and delivery simultaneously.
Let’s begin developing or improving your current Multi-Channel Marketing strategy today!
Contact us for a free multi-channel marketing audit.