Search Engine Optimization (SEO)

What is SEO?

Digital Marketing for modern times

And why is SEO so important for a website?

Search engine optimization (SEO) is the process of evaluating and improving online visibility for a web page or website. Online visibility is specifically where web pages appear within the search engine result pages (SERPS). So logically, the closer to the top of the search results you are, the better your results will be.

The results are generated by the way of a keyword query. Search engines also use the intent of search and search history. These factors all influence where pages are positioned and displayed in the search engine index. The biggest realization is that SEO is relevant to help you attract more organic search leads to your site.

Are you currently leveraging the power of SEO for lead generation or creating brand awareness? If you’re not using SEO as part of your marketing strategy, you’re missing a big opportunity to get more qualified, targeted organic leads by attracting the “right” traffic to your website.

How does SEO help a website?

A proper SEO set-up helps your site through organic lead generation. Here’s how it works, simply:

  1. Properly delineated content with a focus on a common theme, done in a unique fashion, with data backed keywords will increase overall page rank.
  2. When your page rank is high for targeted relevant terms, potential new customers discover your business, faster and naturally. This is the true basis of organic or natural traffic.
  3. With targeted searches or queries, visitors have a higher propensity to convert to clients and/or customers.

 Can SEO bring visitors to a site?

Your site’s content helps SEO provide information to your site’s potential visitor. Content should be your focus to improve site visits. That’s why you don’t just need a strategy for how to get leads to your website with SEO, you also need a great content marketing strategy. That means:

  • Knowing how your customers are searching
  • How to engage and retain your audience
  • How to re-target and identify new opportunities and resell

With the above mentioned and a few “minor” technical elements, this all adds to your site and page being visible. It’s a game changer when you achieve this.

Why is SEO so important?

SEO is becoming a crucial component of the digital landscape. As we mention on our home page, without a natural presence on Google, Bing, Yahoo, YouTube, and Facebook, your audience and reach to them can cost you an overall market share. Our firm not only drives positive metrics, we drive relevant traffic that will establish you as an authority in your specific industry.

We partner with the search engine sites to ensure that we are up to date with any changes made on their sites.  For example, a small change in Google’s search can make a site fall down the list, especially if the behind the scenes work on sites is not completed properly.

What do we focus on to improve SEO on a site?

We begin by auditing your website by using our developed SEO Standard Operating Procedure (SOP) and your processes. This includes three main focal points: performance, accessibility, and best practices. The higher the quality, the more your pages will attain top Search Engine Result Page (SERP) positioning. This coupled with a keyword density and strategy audit tells us how to maximize the relevant exposure. It will also ascertain if the economics are clear with a shift in marketing direction. We compile all this data into our friendly, easy to read attribution & audit reports. This is presented on multiple levels from the overall aggregate account performance to specific campaign performance, measuring Cost Per Lead (CPL) and Return on Investment (ROI) at each level. Let us show you how this can be done and how it could benefit your current SEO efforts, and benefit your company.

Contact us today to get started.