With Black Friday and Cyber Monday Sales already happened, overall, websites have seen an increase in sales over the previous year. Bloomberg has a great article about the sales improvements throughout the shopping weekend: All The Winners and Losers of Black Friday This Year. Their article goes over wins and opportunities they viewed. An interesting section of this article describes their findings of the large increase in online retail at this time of year.
It’s that time of year! Do you have a shop on your site? If so, you should be quite busy now! To get even more specific traffic to your website, your Google advertising search terms should be set up to match with what you sell and to whom will most likely purchase your items.
If you have planned to use advertising this season, be sure to think about what items you would like to sell and how you should present them in your ads. Even better, think about what any potential customers will type into their search query to find what they would like to give.
LinkedIn has updated the Business Pages on their site. The original page simply shared your contact information, what your company contributes, and the company’s headcount. With the new changes, it also allows you to add more details and share blog-style posts.
To set up the page, it is all free as a member on LinkedIn. They also have many monetary options to assist you to receive more attention, like promoting posts for you or any job openings you offer.
A few days ago, Instagram released the expansion they are offering — you can now post an Ad Story on Instagram and on Facebook.
Instagram’s blog post, “Expanding Stories Ads for Brands to Facebook,” explains the depth of the advertising. When posting a Story on Instagram, you would just click to also post it on Facebook. According to the post, “Facebook Stories is now an additional placement you can add to your Instagram Stories ad campaigns. This means you can deliver your ad in the same fullscreen, immersive environment on Facebook. Ads in Facebook Stories also support the same objective, targeting and measurement capabilities used in Instagram Stories ads.”
Essentially, the full-screen ads will be seen on both Instagram and Facebook. They have found that potential customers respond positively to these types of informational ads. It makes people feel like they are closer to the brand.
TED always shares lots of interesting talks on its site. Recently, we found a video of a presentation by two very important Googlers – co-founders Larry Page and Sergey Brin. This took place back in 2004, but it is still quite interesting to hear how the co-founders share their findings in “The Genesis of Google”.
Google has again presented how their different research really compliments each other. Their Google Analytics can and will assist all site and game builders. Currently, Google has set up a new way to assist game developers and how they should include ads on their apps. This presentation will help apps get the proper ads for their games. They have a new site that shares info to developers. Learn more at the Google Firebase Blog.