Black Friday was very popular this year, especially on the internet. A CNBC article shares that online sales have increased by 18% this year, and customers have already spent about $110.6 billion. Ironically, most of the increase has shown fewer people in stores. Buyers are using their phones more frequently, especially for holiday purchases. (Read more details at another CNBC article.)
As a website owner and seller, have your sales increased this year? Have you thought about what has worked for you this year? And what you should integrate for next year? Additionally, you should consider other holiday timeframes that are not just affiliated with all the December goings-on. Adobe shares a great article, “These Holidays are the New Black (Friday).” Their thoughts probe us to consider more holidays than Black Friday. They discuss multiple other times that online sales have increased. Specifically, in the United States, Labor Day online spending reached over $2 billion this year.
Depending on the items you sell, you may have openings in lots of other special days.
Does your site sell items? Are you ready for the holidays? Google has a great method to research popular terms on their site, specifically, information on people across the country who are shopping online. This area on Google is called “Think with Google: Shopping Insights.”
It’s a great spot to research what your potential clients are searching for. You can see:
Which search terms have increased or decreased
Current or potential future trends
Collections of brands or certain products
A download of the entire lists that Google provides
The point of this is to support sites by letting us know what is working and promoting our sites and what we need to focus on to improve traffic and purchasing. Now, let’s get ready for the holidays!
Remember, this is only a main issue for consumers. Google+ will continue for businesses, but they do not present their complete future plans for Google+, except sharing that they will continue to use Google+ through GSuite. Currently, many companies use GSuite and it’s version of Google+ to assist their team to communicate and share with each other.
Google+ should be shut down by August 2019. They will reach out to all users with a method to download your posts. For a better understanding of the changes, check out the article on The Motley Fool: “Google Plus Is Going Away (for Consumers)”.
When potential clients enter your website, they will hopefully learn about you and develop a trust of you and your product. Some clients have been to your site before and may already know what you offer. Unfortunately, they may know you, but they may not have purchased what you offer or even visited you again.