Dressing Your Visitors Virtually

You may have heard about multiple methods to sell to your clients. There are many popular ways – online and offline advertising, social networking, and ——-. One of the newest methods to entice your visitors is through Augmented Reality (AR), also known to give clients virtual views of their product in their own world.

Globally-known company Lego recently launched a temporary pop-up shop in London. When a client enters the “shop”, there is nothing there but the blank white space. The customer is asked to take a photo of the snapcode. Then, they will be able to virtually see the store through their phone. Items that they like are linked to their Lego Wear online shop.

From Amazon’s Echo Look page

Lego is not the first site to create a method for people to shop from home. Amazon has launched the Echo Look device almost two years ago. The Echo Look is an at-home photographer who will tell you which outfits look better on you. It will also recommend clothing it sells that may go with your outfits.

Continue reading “Dressing Your Visitors Virtually”

Black Friday and New Holiday Potentials

Black Friday was very popular this year, especially on the internet.  A CNBC article shares that online sales have increased by 18% this year, and customers have already spent about $110.6 billion.  Ironically, most of the increase has shown fewer people in stores.  Buyers are using their phones more frequently, especially for holiday purchases.  (Read more details at another CNBC article.)

Adobe - These holidays are the new black friday
Adobe – These Holidays are the New Black Friday

As a website owner and seller, have your sales increased this year?  Have you thought about what has worked for you this year?  And what you should integrate for next year?  Additionally, you should consider other holiday timeframes that are not just affiliated with all the December goings-on.  Adobe shares a great article, “These Holidays are the New Black (Friday).”  Their thoughts probe us to consider more holidays than Black Friday.  They discuss multiple other times that online sales have increased.  Specifically, in the United States, Labor Day online spending reached over $2 billion this year.

Depending on the items you sell, you may have openings in lots of other special days.

Continue reading “Black Friday and New Holiday Potentials”

Ready for the Holidays?

Does your site sell items?  Are you ready for the holidays?  Google has a great method to research popular terms on their site, specifically, information on people across the country who are shopping online.  This area on Google is called “Think with Google: Shopping Insights.”

Google Shopping Searches

It’s a great spot to research what your potential clients are searching for.  You can see:

  • Which search terms have increased or decreased
  • Current or potential future trends
  • Collections of brands or certain products
  • A download of the entire lists that Google provides

The point of this is to support sites by letting us know what is working and promoting our sites and what we need to focus on to improve traffic and purchasing.  Now, let’s get ready for the holidays!

Google+ Has Big Changes

Google announced on Monday that the Google+ will be diminished for all consumers.  Their article, “Project Strobe: Protecting your data, improving our third-party APIs, and sunsetting consumer Google+,” presents data that they have found over the past nine months.  They have seen that Google+ had a large bug in its program, so many profiles may have been shared through their account.

google+ shutting down

Remember, this is only a main issue for consumers.  Google+ will continue for businesses, but they do not present their complete future plans for Google+, except sharing that they will continue to use Google+ through GSuite.  Currently, many companies use GSuite and it’s version of Google+ to assist their team to communicate and share with each other.

Google+ should be shut down by August 2019.  They will reach out to all users with a method to download your posts.  For a better understanding of the changes, check out the article on The Motley Fool: “Google Plus Is Going Away (for Consumers)”.

Do People Know Your Brand?

When potential clients enter your website, they will hopefully learn about you and develop a trust of you and your product.  Some clients have been to your site before and may already know what you offer.  Unfortunately, they may know you, but they may not have purchased what you offer or even visited you again.

Google has a great idea about shifting your brand’s perception.  Their article, “Looking to shift brand perception? Take a personalized approach with 3 simple steps,” gives you some thoughts on what to focus on to improve your brand.  Let’s look into their thoughts!

Brand Perception

Continue reading “Do People Know Your Brand?”