With Black Friday and Cyber Monday Sales already happened, overall, websites have seen an increase in sales over the previous year. Bloomberg has a great article about the sales improvements throughout the shopping weekend: All The Winners and Losers of Black Friday This Year. Their article goes over wins and opportunities they viewed. An interesting section of this article describes their findings of the large increase in online retail at this time of year.
It’s that time of year! Do you have a shop on your site? If so, you should be quite busy now! To get even more specific traffic to your website, your Google advertising search terms should be set up to match with what you sell and to whom will most likely purchase your items.
If you have planned to use advertising this season, be sure to think about what items you would like to sell and how you should present them in your ads. Even better, think about what any potential customers will type into their search query to find what they would like to give.
LinkedIn has updated the Business Pages on their site. The original page simply shared your contact information, what your company contributes, and the company’s headcount. With the new changes, it also allows you to add more details and share blog-style posts.
To set up the page, it is all free as a member on LinkedIn. They also have many monetary options to assist you to receive more attention, like promoting posts for you or any job openings you offer.
We are excited to have accomplished many sites after launching our company earlier this year. We do not even have all of our assisted websites listed on our site!
Our company’s president is Gail Anderson. Her background and learnings offer our clients knowledge in the ability to create a website from the onset or even simply updating a site’s design. She also knows about promoting a site through Search Engine Optimization (SEO) and Pay Per Click (PPC).
We want to always focus on what will work for each site, hence our name One Site. We focus on each website independently to ensure that the client receives what they need. We know that everyone we help will have slightly different needs, and we are here to help them improve their goals.
Feel free to reach out to us when you are ready to achieve your site’s developments.
When potential clients enter your website, they will hopefully learn about you and develop a trust of you and your product. Some clients have been to your site before and may already know what you offer. Unfortunately, they may know you, but they may not have purchased what you offer or even visited you again.
Review and testimonial posts on your site may seem challenging to get, but they can really help your site! We just came across some great ideas to get responses from your clients and/or customers. The article, “Attract New Business by Adding Testimonials to Your Website,” presents methods to get one for your site.
While certain parts of this article are focused on using WordPress’s Jetpack, many of the ideas can be used with however your site is set up. Most importantly, the section on “How to ask clients for testimonials” has some great suggestions. Here are some of the takeaways: