Cyber Monday Sales

With Black Friday and Cyber Monday Sales already happened, overall, websites have seen an increase in sales over the previous year.  Bloomberg has a great article about the sales improvements throughout the shopping weekend:  All The Winners and Losers of Black Friday This Year.  Their article goes over wins and opportunities they viewed.  An interesting section of this article describes their findings of the large increase in online retail at this time of year.

From Bloomberg: Black Friday 2018: Amazon Had Biggest Day Ever

CNBC also has a detailed article about the increase of online spending this year: Cyber Monday sales break a record, with $7.9 billion spent online, Adobe Analytics says.

So, as a website owner with a store, were you ready this year?  Did your sales figures increase this year?  We certainly hope your answer is YES for these questions!

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Google Search for Gifts

It’s that time of year!  Do you have a shop on your site?  If so, you should be quite busy now!  To get even more specific traffic to your website, your Google advertising search terms should be set up to match with what you sell and to whom will most likely purchase your items.

If you have planned to use advertising this season, be sure to think about what items you would like to sell and how you should present them in your ads.  Even better, think about what any potential customers will type into their search query to find what they would like to give.

From Google: Providing assistance for thoughtful shoppers

Google has a great post to help you think about what terms you could potentially try to get more gift-givers onto your site: Continue reading “Google Search for Gifts”

Update: LinkedIn Business Pages

LinkedIn has updated the Business Pages on their site.  The original page simply shared your contact information, what your company contributes, and the company’s headcount.  With the new changes, it also allows you to add more details and share blog-style posts.

LinkedIn has updated the Business Pages

To set up the page, it is all free as a member on LinkedIn.  They also have many monetary options to assist you to receive more attention, like promoting posts for you or any job openings you offer.

For instance, here is the new look of One Site Marketing on LinkedIn:

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About Us

We are excited to have accomplished many sites after launching our company earlier this year.  We do not even have all of our assisted websites listed on our site!

One Site Marketing, Inc: President
One Site Marketing, Inc: President

Our company’s president is Gail Anderson.  Her background and learnings offer our clients knowledge in the ability to create a website from the onset or even simply updating a site’s design.  She also knows about promoting a site through Search Engine Optimization (SEO) and Pay Per Click (PPC).

We want to always focus on what will work for each site, hence our name One Site.  We focus on each website independently to ensure that the client receives what they need.  We know that everyone we help will have slightly different needs, and we are here to help them improve their goals.

Feel free to reach out to us when you are ready to achieve your site’s developments.

Do People Know Your Brand?

When potential clients enter your website, they will hopefully learn about you and develop a trust of you and your product.  Some clients have been to your site before and may already know what you offer.  Unfortunately, they may know you, but they may not have purchased what you offer or even visited you again.

Google has a great idea about shifting your brand’s perception.  Their article, “Looking to shift brand perception? Take a personalized approach with 3 simple steps,” gives you some thoughts on what to focus on to improve your brand.  Let’s look into their thoughts!

Brand Perception

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No Reviews On Your Site?

Review and testimonial posts on your site may seem challenging to get, but they can really help your site!  We just came across some great ideas to get responses from your clients and/or customers.  The article, “Attract New Business by Adding Testimonials to Your Website,” presents methods to get one for your site.

Client Feedback

While certain parts of this article are focused on using WordPress’s Jetpack, many of the ideas can be used with however your site is set up.  Most importantly, the section on “How to ask clients for testimonials” has some great suggestions.  Here are some of the takeaways:

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