Design Your Site for Mobile Speed

Have you been using your phone to search for something specific? And then one site that comes up and seems perfect for the information you need suddenly takes what feels like forever to open? Sure, it could be due to your connection with websites. But the reality is that it is the site itself. What do you do — patiently wait or just go to the next site on your search query?

Most potential customers will go back to the search and find a faster site. Google, who monitors sites for us, shares their findings in a recent post, “Milliseconds earn millions: Why mobile speed can slow or grow your business.” The article shares Google’s findings on how many websites improve their speed to improve their visits.

Main points to improve your mobile website are:

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How to Encourage Consumers to Trust Your Website

The simplest way to get more visitors to return is to be outright with your purpose and how you can help them, along with sharing any information your website may collect. Once your clients are sure and trust you, they will visit you more frequently.

Google recently posted an article about developing your trust, “Want to earn user trust and drive marketing results? Start with these steps”. Their piece goes through the importance of focusing on the information that some websites collect with each visitor. It especially states, “The General Data Protection Regulation, also known as GDPR, has significantly impacted how the personal data of European users can be collected and used. Regulation is also heating up in the U.S., with legislation being considered at both the national and state levels, and the passage of a new privacy law in California.” Their biggest support is to let us know that can collect certain information, but we must share what data we collect from our visitors, as well as how we get that info from them.

Another great read is from Forbes, “14 Agency Pros Share Their Best Practices For Website Management”. This piece has lots of bits to review on your site to ensure that it is set up properly to improve customer visits through trust, as well as methods to think of your website as part of its brand.

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Google Knows Your Search History

Google has just announced that it has updated it’s cellphone app to include your previous findings. Their post, “Pick up where you left off on Search,” goes through the changes of this update.

As you can see in this photo, “Your related activity” comes up first when you search for the same or similar phrases as before:

from Google

Even better for all Google users, you can create collections (like folders) based on your preferred organization.

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The New Year

Happy 2019 to all!  Aren’t you excited to start some new projects?  Or focus on some new websites?  A new year is a great way to focus on things you would like to accomplish.  But first stop is to do a quick review of your 2018 accomplishments and what to focus on to improve.

2018 - Review Your Business
2018 – Review Your Business

Think about it like you are already preparing yourself for a new annual performance review.  To make your 2019 even more successful, you should think deeply about the following:

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Google Search for Gifts

It’s that time of year!  Do you have a shop on your site?  If so, you should be quite busy now!  To get even more specific traffic to your website, your Google advertising search terms should be set up to match with what you sell and to whom will most likely purchase your items.

If you have planned to use advertising this season, be sure to think about what items you would like to sell and how you should present them in your ads.  Even better, think about what any potential customers will type into their search query to find what they would like to give.

From Google: Providing assistance for thoughtful shoppers

Google has a great post to help you think about what terms you could potentially try to get more gift-givers onto your site: Continue reading “Google Search for Gifts”

Ready for the Holidays?

Does your site sell items?  Are you ready for the holidays?  Google has a great method to research popular terms on their site, specifically, information on people across the country who are shopping online.  This area on Google is called “Think with Google: Shopping Insights.”

Google Shopping Searches

It’s a great spot to research what your potential clients are searching for.  You can see:

  • Which search terms have increased or decreased
  • Current or potential future trends
  • Collections of brands or certain products
  • A download of the entire lists that Google provides

The point of this is to support sites by letting us know what is working and promoting our sites and what we need to focus on to improve traffic and purchasing.  Now, let’s get ready for the holidays!

Google+ Has Big Changes

Google announced on Monday that the Google+ will be diminished for all consumers.  Their article, “Project Strobe: Protecting your data, improving our third-party APIs, and sunsetting consumer Google+,” presents data that they have found over the past nine months.  They have seen that Google+ had a large bug in its program, so many profiles may have been shared through their account.

google+ shutting down

Remember, this is only a main issue for consumers.  Google+ will continue for businesses, but they do not present their complete future plans for Google+, except sharing that they will continue to use Google+ through GSuite.  Currently, many companies use GSuite and it’s version of Google+ to assist their team to communicate and share with each other.

Google+ should be shut down by August 2019.  They will reach out to all users with a method to download your posts.  For a better understanding of the changes, check out the article on The Motley Fool: “Google Plus Is Going Away (for Consumers)”.