Google Search Releases Updated

Any new websites will be automatically crawled as a smartphone.

From Google: Using the URL Inspection Tool to check the mobile-first indexing status

This transition is to freshen all mobiles, specifically for new domains. Google, by default, will be scanning any new websites as a Googlebot smartphone. (Read details in Google’s post, “Mobile First Indexing by default for new domains“.) This means that any websites releasing a new website after July 1, 2019 will be scanned in this manner.

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Marketer & Machines = Greatness

We recently came across a nice article posted on Think with Google. This piece, titled “Everything a marketer needs to know about machine learning,” goes over the items that could truly improve your marketing.

From the Google page

The first portion gives all readers a short quiz to see if you understand what the machine can do behind the scenes. Their idea is that many people do not really know how or why the machine or computer is set up originally.

Google then adds a list on how to improve your current tasks by first taking a step back. As they state:


Companies, including Google, are already doing the heavy lifting by integrating machine learning into existing and new marketing products, helping you gain deeper insights from your data without additional effort from your team. All you need to do is make sure your organization is set up to get the most value out of these products.

To prepare yourself, they share three topics:

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Do Potential Clients Call Through Google?

You may have heard about this: calls to your business through Google Assistant. The idea is that Google Assistant is on your mobile phone to help you get things done. It has many other detailed items available, like to keep track of a users calendar, orders, etc. More excitingly, Google has linked Assistant with Google My Business. With this update, Google launched calls to businesses to set up a meeting/visit or check your business hours.

Google My Business & Assistant on a Mobile Phone

This is currently available for any Android devices running version 5.0 or newer and iPhones with the Google Assistant installed.

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Can Google Earth Help Your Business?

One Site Marketing on Google Earth

Have you been on Google Earth? And have you entered your business name? I am sure most people do this on Google Maps, but Google Earth could be a potential location for certain types of businesses.

As you can see above, your business can be pinned in its location, even on Google Earth. Google has copied some of the information your location with your Maps page. Here is an example of both views for us here at One Site Marketing:

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Google+ Shuts Down This Week

This week’s post is a reminder that since Google+ is shutting down for many users. Do not forget that Google allows you to obtain your current information through the 30th of March. Go to the Google+ Download Your Data page for details on how to get all the information that you would like. You should be able to select the items you would like to keep and not check any items you do not want.

Google+ to be closed by Google by March 30, 2019

Back on January 30th, Google shared some of the details of “Shutting down Google+ for consumer (personal) accounts on April 2, 2019” While this piece discusses that they are terminating all personal accounts, do not forget to check any of your company or business pages to see if you will still have your page.

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Design Your Site for Mobile Speed

Have you been using your phone to search for something specific? And then one site that comes up and seems perfect for the information you need suddenly takes what feels like forever to open? Sure, it could be due to your connection with websites. But the reality is that it is the site itself. What do you do — patiently wait or just go to the next site on your search query?

Most potential customers will go back to the search and find a faster site. Google, who monitors sites for us, shares their findings in a recent post, “Milliseconds earn millions: Why mobile speed can slow or grow your business.” The article shares Google’s findings on how many websites improve their speed to improve their visits.

Main points to improve your mobile website are:

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How to Encourage Consumers to Trust Your Website

The simplest way to get more visitors to return is to be outright with your purpose and how you can help them, along with sharing any information your website may collect. Once your clients are sure and trust you, they will visit you more frequently.

Google recently posted an article about developing your trust, “Want to earn user trust and drive marketing results? Start with these steps”. Their piece goes through the importance of focusing on the information that some websites collect with each visitor. It especially states, “The General Data Protection Regulation, also known as GDPR, has significantly impacted how the personal data of European users can be collected and used. Regulation is also heating up in the U.S., with legislation being considered at both the national and state levels, and the passage of a new privacy law in California.” Their biggest support is to let us know that can collect certain information, but we must share what data we collect from our visitors, as well as how we get that info from them.

Another great read is from Forbes, “14 Agency Pros Share Their Best Practices For Website Management”. This piece has lots of bits to review on your site to ensure that it is set up properly to improve customer visits through trust, as well as methods to think of your website as part of its brand.

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