Happy 2019 to all! Aren’t you excited to start some new projects? Or focus on some new websites? A new year is a great way to focus on things you would like to accomplish. But first stop is to do a quick review of your 2018 accomplishments and what to focus on to improve.
Think about it like you are already preparing yourself for a new annual performance review. To make your 2019 even more successful, you should think deeply about the following:
It’s that time of year! Do you have a shop on your site? If so, you should be quite busy now! To get even more specific traffic to your website, your Google advertising search terms should be set up to match with what you sell and to whom will most likely purchase your items.
If you have planned to use advertising this season, be sure to think about what items you would like to sell and how you should present them in your ads. Even better, think about what any potential customers will type into their search query to find what they would like to give.
Does your site sell items? Are you ready for the holidays? Google has a great method to research popular terms on their site, specifically, information on people across the country who are shopping online. This area on Google is called “Think with Google: Shopping Insights.”
It’s a great spot to research what your potential clients are searching for. You can see:
Which search terms have increased or decreased
Current or potential future trends
Collections of brands or certain products
A download of the entire lists that Google provides
The point of this is to support sites by letting us know what is working and promoting our sites and what we need to focus on to improve traffic and purchasing. Now, let’s get ready for the holidays!
Remember, this is only a main issue for consumers. Google+ will continue for businesses, but they do not present their complete future plans for Google+, except sharing that they will continue to use Google+ through GSuite. Currently, many companies use GSuite and it’s version of Google+ to assist their team to communicate and share with each other.
Google+ should be shut down by August 2019. They will reach out to all users with a method to download your posts. For a better understanding of the changes, check out the article on The Motley Fool: “Google Plus Is Going Away (for Consumers)”.
When potential clients enter your website, they will hopefully learn about you and develop a trust of you and your product. Some clients have been to your site before and may already know what you offer. Unfortunately, they may know you, but they may not have purchased what you offer or even visited you again.
Google has been celebrating its 20th anniversary, as well as updating its service. This week, they are focusing on their image search results and improvements. When someone searches for “blackberry cobblers”, they only want to see photos of “blackberry cobblers”, not any photo that has “blackberry cobblers” typed into its subject.
Google has shared some of the information about their updates on their blog post, “Making Visual Content More Useful in Search.” They let us know how important images have become in people’s search queries. For some folks, it is faster to find more information by simply looking at a photo, especially on a mobile device. Google has already started to focus on a site’s photos – if they are located at the top or middle of a page AND concur with the content, they will be ranked higher.
Google also presents the three items on their agenda they will be focusing on to improve Search results in the next 20 years: