As Google continues to implement shifts and adjustments to its core algorithm, one variable is consistently the same — “the crawler” — as mentioned in the SEO article from Search Engine Round Table. It seems that if anything impedes or slows Google’s overall crawl, this can lead to lower page performance. So the cleaner that your internal page structure is, the easier the crawler can move from the header to the body, then to the footer of your site.
Have you always wondered what people look for on Google? Every year Google puts together all their global information to list the top 5 most searched items. Some of the categories they choose to post are the normal ones, but they also include some funny trends, like “Selfies” and “How to…”
Go to Google’s Year in Search 2017 page to see the details. It takes you automatically to the US trends, but you can also check other countries, as well as global, information.