Instagram was initiated as a space to share some beautiful photos you have taken. As time has progressed, many businesses use this as a space to share information about their business and their products through photos and links to their site. Instagram can also create a method to communicate with lots of followers. One great example? The World Record Egg.
It seems strange that an egg has bypassed all of the other favorite pages on Instagram. The egg currently has 10.1 million global followers. The New York Times interviewed the makers of this post, “Meet the Creator of the Egg That Broke Instagram“. The piece is interesting to read, specifically how they use its power to help support people and mental health globally. In this article, they do not share what their future plans with the egg are.
Even more important than the interview is to think about how you want to present your “community” through social websites like Instagram. Here are our learning points from the interview:
Do you currently use Instagram to help promote your website and your finds? Many clients enjoy the improved viewers from Instagram. The thought is that Instagram could potentially help your site get more visitors.
You may have also noticed that Instagram can be a burden to add clickable links to your site on any posts. You also may have seen that others have a link on their profile page to a certain spot to find their posts. We have seen that many people use Linktree.
To the left, you can see the link added to the profile of a large celebrity. It makes it simpler for visitors to find links that you mentioned in a previous post. Seems like a great way to get pages to your viewer, correct?
But, to us the biggest anti-self-website moment is to take visitors to another site. Think about it – visitors will be taken to another site first. They then may click to go to your site or may just head back to Instagram.
A few days ago, Instagram released the expansion they are offering — you can now post an Ad Story on Instagram and on Facebook.
Instagram’s blog post, “Expanding Stories Ads for Brands to Facebook,” explains the depth of the advertising. When posting a Story on Instagram, you would just click to also post it on Facebook. According to the post, “Facebook Stories is now an additional placement you can add to your Instagram Stories ad campaigns. This means you can deliver your ad in the same fullscreen, immersive environment on Facebook. Ads in Facebook Stories also support the same objective, targeting and measurement capabilities used in Instagram Stories ads.”
Essentially, the full-screen ads will be seen on both Instagram and Facebook. They have found that potential customers respond positively to these types of informational ads. It makes people feel like they are closer to the brand.