Design Your Site for Mobile Speed

Have you been using your phone to search for something specific? And then one site that comes up and seems perfect for the information you need suddenly takes what feels like forever to open? Sure, it could be due to your connection with websites. But the reality is that it is the site itself. What do you do — patiently wait or just go to the next site on your search query?

Most potential customers will go back to the search and find a faster site. Google, who monitors sites for us, shares their findings in a recent post, “Milliseconds earn millions: Why mobile speed can slow or grow your business.” The article shares Google’s findings on how many websites improve their speed to improve their visits.

Main points to improve your mobile website are:

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Google Knows Your Search History

Google has just announced that it has updated it’s cellphone app to include your previous findings. Their post, “Pick up where you left off on Search,” goes through the changes of this update.

As you can see in this photo, “Your related activity” comes up first when you search for the same or similar phrases as before:

from Google

Even better for all Google users, you can create collections (like folders) based on your preferred organization.

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The New Year

Happy 2019 to all!  Aren’t you excited to start some new projects?  Or focus on some new websites?  A new year is a great way to focus on things you would like to accomplish.  But first stop is to do a quick review of your 2018 accomplishments and what to focus on to improve.

2018 - Review Your Business
2018 – Review Your Business

Think about it like you are already preparing yourself for a new annual performance review.  To make your 2019 even more successful, you should think deeply about the following:

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Black Friday and New Holiday Potentials

Black Friday was very popular this year, especially on the internet.  A CNBC article shares that online sales have increased by 18% this year, and customers have already spent about $110.6 billion.  Ironically, most of the increase has shown fewer people in stores.  Buyers are using their phones more frequently, especially for holiday purchases.  (Read more details at another CNBC article.)

Adobe - These holidays are the new black friday
Adobe – These Holidays are the New Black Friday

As a website owner and seller, have your sales increased this year?  Have you thought about what has worked for you this year?  And what you should integrate for next year?  Additionally, you should consider other holiday timeframes that are not just affiliated with all the December goings-on.  Adobe shares a great article, “These Holidays are the New Black (Friday).”  Their thoughts probe us to consider more holidays than Black Friday.  They discuss multiple other times that online sales have increased.  Specifically, in the United States, Labor Day online spending reached over $2 billion this year.

Depending on the items you sell, you may have openings in lots of other special days.

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Cyber Monday Sales

With Black Friday and Cyber Monday Sales already happened, overall, websites have seen an increase in sales over the previous year.  Bloomberg has a great article about the sales improvements throughout the shopping weekend:  All The Winners and Losers of Black Friday This Year.  Their article goes over wins and opportunities they viewed.  An interesting section of this article describes their findings of the large increase in online retail at this time of year.

From Bloomberg: Black Friday 2018: Amazon Had Biggest Day Ever

CNBC also has a detailed article about the increase of online spending this year: Cyber Monday sales break a record, with $7.9 billion spent online, Adobe Analytics says.

So, as a website owner with a store, were you ready this year?  Did your sales figures increase this year?  We certainly hope your answer is YES for these questions!

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Google Updates Visual Search

Google has been celebrating its 20th anniversary, as well as updating its service.  This week, they are focusing on their image search results and improvements.  When someone searches for “blackberry cobblers”, they only want to see photos of “blackberry cobblers”, not any photo that has “blackberry cobblers” typed into its subject.

Google Image Search Update

Google has shared some of the information about their updates on their blog post, “Making Visual Content More Useful in Search.”  They let us know how important images have become in people’s search queries.  For some folks, it is faster to find more information by simply looking at a photo, especially on a mobile device.  Google has already started to focus on a site’s photos – if they are located at the top or middle of a page AND concur with the content, they will be ranked higher.

Google also presents the three items on their agenda they will be focusing on to improve Search results in the next 20 years:

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Bing Image Search Improvements

Bing Image Search Updates

Bing has recently posted an article referring to a big update in their image search queries in their blog article, “Internet-Scale Deep Learning for Bing Image Search.” As you can see above, Bing knows that people can be searching for the same identical image, but the searchers may be using different phrases.  Their blog post goes through the details of what their search engine will do to get the same image with all these different search terms.  They are on their way to improve search results!