Marketer & Machines = Greatness

We recently came across a nice article posted on Think with Google. This piece, titled “Everything a marketer needs to know about machine learning,” goes over the items that could truly improve your marketing.

From the Google page

The first portion gives all readers a short quiz to see if you understand what the machine can do behind the scenes. Their idea is that many people do not really know how or why the machine or computer is set up originally.

Google then adds a list on how to improve your current tasks by first taking a step back. As they state:


Companies, including Google, are already doing the heavy lifting by integrating machine learning into existing and new marketing products, helping you gain deeper insights from your data without additional effort from your team. All you need to do is make sure your organization is set up to get the most value out of these products.

To prepare yourself, they share three topics:

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