Dressing Your Visitors Virtually

You may have heard about multiple methods to sell to your clients. There are many popular ways – online and offline advertising, social networking, and ——-. One of the newest methods to entice your visitors is through Augmented Reality (AR), also known to give clients virtual views of their product in their own world.

Globally-known company Lego recently launched a temporary pop-up shop in London. When a client enters the “shop”, there is nothing there but the blank white space. The customer is asked to take a photo of the snapcode. Then, they will be able to virtually see the store through their phone. Items that they like are linked to their Lego Wear online shop.

From Amazon’s Echo Look page

Lego is not the first site to create a method for people to shop from home. Amazon has launched the Echo Look device almost two years ago. The Echo Look is an at-home photographer who will tell you which outfits look better on you. It will also recommend clothing it sells that may go with your outfits.

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Black Friday and New Holiday Potentials

Black Friday was very popular this year, especially on the internet.  A CNBC article shares that online sales have increased by 18% this year, and customers have already spent about $110.6 billion.  Ironically, most of the increase has shown fewer people in stores.  Buyers are using their phones more frequently, especially for holiday purchases.  (Read more details at another CNBC article.)

Adobe - These holidays are the new black friday
Adobe – These Holidays are the New Black Friday

As a website owner and seller, have your sales increased this year?  Have you thought about what has worked for you this year?  And what you should integrate for next year?  Additionally, you should consider other holiday timeframes that are not just affiliated with all the December goings-on.  Adobe shares a great article, “These Holidays are the New Black (Friday).”  Their thoughts probe us to consider more holidays than Black Friday.  They discuss multiple other times that online sales have increased.  Specifically, in the United States, Labor Day online spending reached over $2 billion this year.

Depending on the items you sell, you may have openings in lots of other special days.

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Cyber Monday Sales

With Black Friday and Cyber Monday Sales already happened, overall, websites have seen an increase in sales over the previous year.  Bloomberg has a great article about the sales improvements throughout the shopping weekend:  All The Winners and Losers of Black Friday This Year.  Their article goes over wins and opportunities they viewed.  An interesting section of this article describes their findings of the large increase in online retail at this time of year.

From Bloomberg: Black Friday 2018: Amazon Had Biggest Day Ever

CNBC also has a detailed article about the increase of online spending this year: Cyber Monday sales break a record, with $7.9 billion spent online, Adobe Analytics says.

So, as a website owner with a store, were you ready this year?  Did your sales figures increase this year?  We certainly hope your answer is YES for these questions!

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Google Search for Gifts

It’s that time of year!  Do you have a shop on your site?  If so, you should be quite busy now!  To get even more specific traffic to your website, your Google advertising search terms should be set up to match with what you sell and to whom will most likely purchase your items.

If you have planned to use advertising this season, be sure to think about what items you would like to sell and how you should present them in your ads.  Even better, think about what any potential customers will type into their search query to find what they would like to give.

From Google: Providing assistance for thoughtful shoppers

Google has a great post to help you think about what terms you could potentially try to get more gift-givers onto your site: Continue reading “Google Search for Gifts”

Ready for the Holidays?

Does your site sell items?  Are you ready for the holidays?  Google has a great method to research popular terms on their site, specifically, information on people across the country who are shopping online.  This area on Google is called “Think with Google: Shopping Insights.”

Google Shopping Searches

It’s a great spot to research what your potential clients are searching for.  You can see:

  • Which search terms have increased or decreased
  • Current or potential future trends
  • Collections of brands or certain products
  • A download of the entire lists that Google provides

The point of this is to support sites by letting us know what is working and promoting our sites and what we need to focus on to improve traffic and purchasing.  Now, let’s get ready for the holidays!